Practical SEO Tips for Small Business

SEO (Search Engine Optimization) is one of the most important marketing channels for small businesses.  Unfortunately, when it comes to SEO there is a lot of misinformation out there.  In this workshop, we aim to fix that.  This workshop takes a look at how SEO affects your small business, and give practical tips for how you can improve your SEO for little to no cost.  We will discuss:

• What SEO is and why it is so important for small businesses.
• How Google and other major search engines determine how to rank competing websites.
• How to imporve the SEO of any small business website.
• How to avoid SEO penalties from major search engines.
• The future of SEO.